The Carrossier ProColor network is proud to announce that it will be the official presenter of the special Lance Stroll segment during the Formula 1 coverage on RDS.
The young Montreal-born Canadian Lance Stroll will make his debut as a Formula 1 driver for the Williams team alongside Valterri Bottas. At 18 years old, he became the youngest Formula 3 champion in Quebec by finishing the 2016 season with a 185-point lead, the largest margin of victory in F3 history. It is thus in 2017 that he joins the ranks of the F1. The driver currently cumulates 98 races, 29 wins and 52 podiums in his young career.
“It is truly a great pride for us to be associated with race car driver prodigy Lance Stroll, especially considering he is the first Canadian F1 driver since Jacques Villeneuve, and of Quebec origin to top it off!” said Mary Jayn de Villers, Director of Marketing and Communications at Carrossier ProColor. “Our fellow Canadian citizens will no doubt follow the driver’s journey very closely on RDS, thus providing excellent visibility for our collision repair centres.” she added.
As the official presenter of the special Lance Stroll segment, Carrossier ProColor will benefit from broad-spectrum visibility, including the segment’s opening panel and a 30-second advertisement during the broadcast of all qualifications, pre-races and races of the F1 2017 season. In total, we are talking about an estimated audience of 1.42 million listeners, of which 533,000 listeners on average per minute, for the Montreal Grand Prix, and a total of 1.06 million listeners, on average 200,000 listeners per week, for the other F1 Grand Prix races.
The ultimate rendezvous for speed, intensity, and thrill fanatics, the F1 consists of 20 races that will take place around the world. The entire competition will be broadcast on RDS and RDS 2 from 26 March to 26 November 2017.
About Carrossier ProColor
Renowned for offering the best value on the market, the Carrossier ProColor network is characterized by its modernity, its impeccable service and its constant search for innovation. In 2012, it became a member of CSN Collision Centres, the largest network of collision repair shops in the country with over 345 locations. For more information, visit: www.carrossierprocolor.com.